Nicole Soames

Nicole Soames is a highly qualified coach and EQ practitioner with extensive commercial experience gained from 12 years leveraging large sales teams for Unilever and United Biscuits, followed by 13 years spent developing and delivering training programmes across the globe. In 2009, Nicole founded Diadem, the leading commercial skills training and coaching company. With over 85 clients in more than 15 countries, Diadem has helped many thousands of people become commercial athletes in negotiation, selling and influencing, account management, marketing, presenting, strategy, coaching, and leadership and management.

Follow Nicole on Twitter @nicolediadem or visit the website for more information about how Diadem can help you achieve your commercial personal best in negotiation, selling, marketing, presenting, management and leadership.

Contact Nicole for advice, training or speaking opportunities :

Contact Nicole for advice, training or speaking opportunities at

A motivational handbook packed full of expert advice on how to become a confident and capable coach

Coaching is an art, but it’s far easier said than done. It takes courage to ask a question rather than offer up advice, provide an answer or unleash a solution. Giving another person the opportunity to find their own way, make their own mistakes, and create their own wisdom is both brave and vulnerable. Emotional intelligence can help leaders and coaches recognize how attitudes – both their own and those of the people they coach –prevent individuals from reaching their potential.

Hardcover: 144 pages
Publisher: LID Publishing (17 Oct. 2019)
Language: English
ISBN-10: 1912555530
ISBN-13: 978-1912555536
Product Dimensions: 11.9 x 17.8 cm

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Praise for The Coaching Book

“Whatever your role, everyone needs a sounding board to help them order their thoughts, challenge their thinking and inspire their new goals. The Coaching Book is a valuable handbook, expertly showing the important role coaching plays in empowering people to be the very best that they can be.”

Mike Saunter, International Chief Financial Officer,
Clear Channe


“When leaders coach well, it’s clear to see how it drives engagement and motivates individuals to be the best that they can be. This book adopts a step-by-step approach to help you practically apply coaching as a skill in and out of the workplace.”

Janie Links, HR Director, Trainline


“This book is packed with easy-to-apply coaching tools and techniques to help you unlock your team’s potential and maximize their performance so you can stand out from the competition.”

Duncan Macdonald, Chief Information Officer, UPC


“Nicole’s books are an inspiring and practical read and
The Coaching Book is no exception. Her straightforward style and pragmatic approach to coaching provides you with lots of handy examples and exercises to use to develop a coaching style of management. I’m delighted to recommend this book.”

Kate Buller, Director, Executive Coaching Company


“Coaching is an absolutely vital tool every leader must have at their disposal if they are committed to fulfilling the potential of their individuals and ultimately their team. With The Coaching Book, Nicole Soames takes you on a journey to develop your coaching skills with confidence, clearly demonstrating that when coaching is properly applied, not only will your team fulfil their potential – but everyone will realize that they can go so far beyond what was ever thought possible!.”

PJ Bain, Chief Executive Officer, PrimeRevenue Inc


“The larger your teams grow, the more important it is to empower and equip them to make their own decisions. This book is packed with easy-to-apply coaching tools and techniques to help you unlock your team’s potential and maximize their performance so you can stand out from the competition.”

Chris Wallis, Senior Director Sales, Expedia


The practical guide to help you master the art of influencing

We all try to influence other people a lot of the time. Yet more often than not, we don’t even realize we’re doing it. Whether it’s pitching a business idea to potential investors, persuading a client to agree to your proposal or asking a colleague to embrace a new way of working – this book will give you the tools and techniques you need to develop your emotional intelligence so you can become a strong influencer who motivates the other person to say “yes” to your idea or recommendation.

Hardcover: 128 pages
Publisher: LID Publishing (8 Nov. 2018)
Language: English
ISBN-10: 1911498924
ISBN-13: 978-1911498926
Product Dimensions: 11.9 x 17.8 cm

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Praise for The Influence Book

“Whether you’re influencing at work or informally, The Influence Book is a practical and engaging guide, with an easy-to-apply framework to help you put influencing theory into practice on a daily basis. We all need to influence others and this is the very best handbook on how to excel at it!”

Dr Duncan Garrood, CEO Bills Restaurants, formerly CEO of Punch Taverns


“Nicole Soames is proving to be as dynamic in print as she is in the classroom. If you’re looking to find that extra yard in life, The Influence Book is time extremely well invested.”

Olly Dale, Commercial Director, Liverpool Football


“A great read and a ton of practical takeaways. This book shows the real power of harnessing your EQ to listen with empathy, put yourself in the other person’s shoes and build effective rapport. Soames shows convincingly how you can motivate people to establish a shared point of view and achieve so much more.”

Dr Martyn Newman, Clinical Psychologist specializing in Emotional Intelligence and Mindfulness, Author of The Mindfulness Book


“A must read – packed with expert advice, real life examples and easy-to-use exercises to help develop a confident mindset to take your influencing skills to the next level and improve your own performance.”

Damian Mulcock, Vice President and General Manager, Cisco


“Do yourself a favour and buy The Influence Book today! It’s packed with practical advice and everyday application to help you inspire those around you.”

Neil Flash, Managing Director EMEA, DNA Communications


“Nicole Soames brilliantly demonstrates the crucial role understanding different communication styles plays in helping you influence other people whether you’re in London, New York or Hong Kong.”

James Arnold, Head of Global Markets, Investec



“Your influence is your legacy, so invest in yourself and buy this book! Nicole gets to the heart of what it means to be influential – giving you the tools and techniques you need to build a powerful personal brand in an authentic and compelling way.”

Duncan Macdonald, Vice President, Consumer Solutions & Digital Transformation, Liberty Global


“Whatever your walk of life, the ability to influence other people lies at the heart of success. This book takes you on a journey to become a strong influencer – whether you’re influencing other people in the classroom, the boardroom or in your own home!”

Brigadier Gareth Collett CBE, Managing Director, Optima UK


“The Influence Book cleverly brings to life the power of storytelling to win other people’s hearts and minds. Nicole’s step-by-step approach gives the reader the framework and confidence they need to build an engaging and influential story that delivers real results.”

Meghan Farren, Chief Marketing Officer KFC UK & Ireland, Yum Brands


“The go-to-book for anyone who wants to inspire and motivate their team to raise up from their comfort zone, embrace change and reach their peak performance.”

Andy Riddle, Sales Director, KP Snacks

Practical steps to become a master negotiator

This book will help you develop your emotional intelligence so you can become a highly skilled negotiator in all areas of your life – whether you’re negotiating with customers, colleagues, family or friends. It will equip you with the tools and techniques to put negotiation theory into practice.

Learn how to develop a winning mind-set, prepare successfully for any negotiation, recognise and respond to different negotiation situations, deal effectively with gameplay, manage the negotiation conversation and understand how to draw the negotiations to a successful close. The Negotiation Book is an inspiring and engaging handbook packed with Nicole Soames’ expert advice, practical tools and exercises to help you master the art of negotiation.

Hardcover: 128 pages
Publisher: LID Publishing (19 Oct. 2017)
Language: English
ISBN-13: 978-1911498421

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Praise for the Negotiation Book

“A no-nonsense approach to negotiation combining EQ, commercial know-how and proven expertise. This book is a practical guide to help you have confident negotiations whatever the scenario.”

Dr Martyn Newman, Clinical Psychologist specialising in Emotional Intelligence and Mindfulness


“This book will equip you with all the tools and techniques you need at the negotiating table – you’ll understand how to build a winning mindset, manage the negotiation conversation and close with confidence so you can achieve the best possible results.”

Malcolm Ritchie, Chairman, Treehouse Group, formerly CEO, United Biscuits and President, Heinz Europe


“If you want to hone your negotiation skills, then this book is a must read! Packed with practical tips to help you weave negotiation into your every day life, The Negotiation Book will inspire and support you to raise your negotiation game.”

Duncan Macdonald, VP, Liberty Global


“The go-to book on negotiation. Discover how to deal with negotiating gameplay so you can have confident commercial conversations whatever the situation.”

Colin Hutchinson, Chief Operating Officer, Edgewell Personal Care


” After reading The Negotiation Book, I can now say I’ve learnt everything I need to know to help me master the art of negotiation!”

Major General Jonathan Shaw, Chairman, Optima


“If you want to become a world-class negotiator, I strongly suggest you read this book. You’ll learn how to harness your EQ to truly understand what makes you and the other party tick so you can successfully negotiate a win-win outcome.”

James Arnold, Head of Global Markets, Investec Bank


“I strongly recommend you read The Negotiation Book – an easy and engaging read packed with expert advice designed to help you take your negotiation skills to the next level. Nicole has a very straightforward and clear way of laying out the art of negotiation and the necessity of learning how to navigate important conversations.”

Matthew Serynek, Managing Director, IHS Markit


“Easy to understand and full of everyday scenarios that bring negotiation theory to life, The Negotiation Book’s step-by-step approach to developing your negotiation skills is an inspiring read.”

Mandy Ferguson, VP, Harlequi

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